This course is designed to give undergraduates an introduction to theory and research that reveal the choices and decisions consumers tend to make and why and how they make them.
Marketing Ethics and Public Policy
An MBA course focusing on recent trends in transformative consumer research, geared toward students interested in improving people’s lives through marketing.
A course for MBA and other masters students who wish to learn about all aspects of marketing research, from simple observation to experimental design.
Social Media Marketing
A course for MBA students to explore how companies can use emerging social media technologies to reach and engage customers in powerful new ways.
An MBA course examining how consumers respond to advertising and how best to appeal to them via positioning, creative strategy, and more.
You can read more about my teaching philosophy and student evaluations here.